DiDi Event
DiDi Event is a transportation service that offers participants who attend large events a platform to connect each other and an efficient commute option.
Collaborative project
Role: UX, UI designer
UX Designer: Sophie Yuchang Tang
Transportation Designers:
Tim Song, Andres Felipe Alvarez Barbosa
Topic: 2030 shared mobility, system design
Duration: September - December 2018
Tool used:
Sketch, Principle, Adobe Illustrator, Adobe Photoshop, Adobe After Effects
Project Brief
Envision 2030 shared mobility, sponsored by DiDi Chuxing
The project was sponsored by DiDi Chuxing, a ride sharing platform based in China, and aimed to envision 2030 shared mobility with the level-5 autonomous vehicle.
Inspiration
Improve experience of attending events through a transportation system
With the development of the transportation, more and more people travel to a new city to attend large events such as concerts, sports matches, fan meetings, etc. Without a system supporting, these participants need to manage their itineraries, transportation, tickets by themselves, causing inefficiency and incidents for not only themselves but also the event and other participants.
Concerts
Fan Meetings
Sports Matches
What is DiDi Event?
Commute efficiency and participant connection
DiDi Event aims to provide people who attend large events with a more engaging and efficient experience by connecting participants online and offline and offering public transportation to commute.
Virtual pick-up stations
Matching Riders
Digital platform
Better traffic flow
6 seat microbus
How DiDi Event Works?
Take 2030 World Cup in South America as the scenario
To bring a scenario to the system, we believe the 2030 World Cup in South America would be a good example. With the large worldwide event, we assume it’s very likely that governments will invest in the infrastructure. Since DiDi has entered South America, it’s easier to envision their service in 2030. Also, through partnering with FIFA, DiDi can promote the platform globally.
Use Case 1
Share rides with participants, make the commute more efficient
Take the DiDi microbus
The 6-seat microbus allows more riders taking the vehicle at the same time, reducing vehicles on the road.
The system groups riders, who will potentially become friends, on the same vehicle.
The app notifies the riders to walk to the pick-up station in advance to make sure the vehicle doesn’t have to wait.
Riders can check other riders' locations to look for them.
AR view and virtual station
The AR view will be automatically turned on to help users locate the station and line as they walk closer to the station.
The locations of other riders are indicated.
Use Case 2
Check in to the event
Get in line through the app and have fun while you wait
The app allows users to get in line through the app and check in the event later in person.
During the waiting time, the app suggests a few activities for the users to explore and navigates them to those activities.
Get notified to check in when doing other activities
The app notifies users to walk to the entrance in advance when it’s about users’ turns.
Use Case 3
Engage with the community all the time
Meet friends online
The app suggests friends who have similar interests and might meet each other on the vehicle.
Meet friends during the event
The app allows users to quickly add friends by taking a selfie. The app recognizes people in the selfie and allows users to add multiple people at the same time.
Hang out with friends after the event
The app allows users to make message groups, discuss places to hang out, make an agreement on one place and order a vehicle separately to get to the destination.
Better Socialization
Matching participants to become riders
Participants know about each other
Match making
Participants, who have a chance to meet at the event, can know each other on the new socializing platform in advance and the system groups participants with similar interests on the vehicle, which is a 6-seat microbus, to meet each other.
Riders meet each other
Potential long-term friendships in real life
The system suggests participants who have similar interests to become friends. Online friends are highly likely to meet each other in real life. Later, the system allows friends to easily hang out with each other even after the event ends.
Commute Efficiency
6 seat microbus
Having a microbus shared by riders, there will be much fewer vehicles on the road.
Pick-up station distribution
The pick-up stations are built based on local population distribution in order to better manage participants who want to take the vehicle.
Road and traffic simulation
With DiDi system operating all the vehicles, the system can well manage the traffic through the user data and road simulations.
Customization of the System for Different Events
Navigation and station distribution
The stations should be distributed based on the local population distribution. With more people potentially using the system, more stations should be built in the district.
Visual Design
The look and feel should be redesigned based on different events to show atmosphere that fits the event and the local environment. The logo, color palette, patterns, illustrations and images should be flexible to change and reprogram.
More stations in the hotel area and around the stadium
Benefits from System
DiDi becoming authoritative event commuter, offering transportation
Benefits for Stakeholder
Be promoted by event and earn more users
By collaborating with events, DiDi will be promoted by events and recommended to users. DiDi will earn more users.
Benefits for Local and Users
Reduce traffic congestion and increase efficiency
With DiDi system operates all of the vehicles, the system can well manage the traffic through the big data and road simulations.
DiDi recommending local activities
Benefits for Stakeholder
Potential revenue from Ads and promotions
DiDi earns revenue from being sponsored by local companies such as restaurants, attractions, etc.
Benefits for Local and Users
More visitors and reviews and better suggestions
System helps users make better decisions. In the meantime, local places have more visitors and reviews.
Connecting participants
Benefits for Stakeholder
Collect social data from users
With worldwide users coming to the event and using the system, DiDi can collect social data from users.
Benefits for Local and Users
More engaging experience
The system helps users find and fit in their communities, especially allowing single participants to travel and attend events individually without feeling lonely.